Cybercrime News

Amazon's Second Smartphone Attempt: It's All About Ecosystem Integration

July 11, 2026Степан Корнилов1 мин

Amazon is reportedly embarking on a renewed effort in the smartphone market, developing a new device internally codenamed 'Transformer.' This AI-powered smartphone aims to deeply integrate users into Amazon's ecosystem, ensuring seamless connectivity to Alexa, Prime services, and the full range of Amazon's offerings. This move signifies Amazon's second venture into creating its own branded mobile phone, reinforcing its strategy to keep users within its comprehensive digital environment.