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More Live Games for Fans?: FIFA Partners with YouTube for 2026 World Cup

July 11, 2026Сергей Рязанцев1 мин

FIFA is implementing a new media strategy to enhance accessibility for the 2026 World Cup, which will be hosted across the USA, Canada, and Mexico. As a key part of this initiative, YouTube has been named an official partner. This collaboration will, for the first time, grant influencers access to World Cup matches, aiming to make the tournament more broadly available and engaging for a global audience.