Hype um Eiweißprodukte: Verbraucher bezahlen für „High Protein“-Produkte 40 Prozent mehr
Lebensmittel, die als proteinreich gekennzeichnet sind, sind erheblich teurer als ihre konventionellen Gegenstücke. Dennoch schreckt dieser höhere Preis die Konsumenten nicht davon ab, vermehrt zu diesen Produkten zu greifen. Was steckt hinter diesem Trend, und wie gerechtfertigt ist er?
Products labeled as high in protein are significantly more expensive than their conventional counterparts. Despite this, the price does not deter consumers from purchasing them more frequently. What is behind this trend, and how sensible is it?
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